Marketing-mobile.ca
Marketing-mobile.ca

Archive pour août 2011

août 18

C’est la conclusion d’une étude de Bell Média sur l’impact de l’utilisation du téléphone mobile sur les marques: découvrez-en les faits saillants.

L’emploi du téléphone mobile est étroitement lié à la notoriété d’une marque et à l’intention d’achat des utilisateurs, selon l’enquête. Ainsi, selon 82% des utilisateurs de téléphone mobile, l’emploi de leur appareil constitue une bonne façon d’en apprendre davantage sur des nouveaux produits ou des marques, et 80% affirment que les appareils peuvent les influencer à chercher de l’information sur un produit ou un service. Selon 71%, le téléphone mobile peut changer leur façon de percevoir un produit ou service, alors que 65% pourraient être influencés par leur appareil à acheter un produit ou un service.

« L’importance du téléphone mobile dans la vie quotidienne est bien établie, explique Jonathan Dunn , directeur adjoint, ventes et marketing mobile, de Bell Média Digital. Ce que ces résultats soulignent, c’est qu’il y a une occasion évidente pour les marques d’avoir un impact sur leurs indicateurs-clés en utilisant les téléphones mobiles et la publicité. Les attitudes des consommateurs sont plus positives à l’égard de la publicité mobile, près de 30% des utilisateurs ayant pu citer d’excellentes expériences avec des pubs mobiles . »

Plus de la moitié des participants avaient acheté leur téléphone au cours de la dernière année, et un taux de pénétration des téléphones intelligents de 56% a été observé dans l’échantillonnage.

Source: /122270ae958cda30a3491a6dcacbbda2/blogs/actualites/archive/2011/08/18/article-37981.aspx

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août 16

Pas besoin d’aller sur l’Appstore pour consulter cette WebApp. Simplement visiter le site et le tour est joué!

aside magazine Trailer from aside magazine on Vimeo .

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août 16

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août 08

août 08

Here’s a big list of mobile stats that any marketer can use.

MOBILE USAGE

  • 303 million Americans reported that they own a mobile device ( CTIA )
  • 96% of the U.S. Population owns a wireless device ( CTIA )
  • 26.6% of U.S. households are mobile-only, meaning that they do not own a landline phone ( CTIA )
  • 63.2 million Americans own a smartphone ( comScore )
  • 50% of consumers ages 25-34 have smartphones (comScore)
  • 35% of smartphone users access the mobile Internet from their device (comScore)
  • Two-year growth (2008 – 2010) of more than 2,000 percent in mobile-ready web sites. (DotMobi)

CONSUMER BEHAVIOR

  • 82% of consumers have used their mobile phones in a store ( Insight Express )
  • 55% percent in a doctor’s office or hospital ( Insight Express )
  • 17% during a movie at the theater ( Insight Express )
  • 14% while flying on a plane ( Insight Express )
  • 7% percent during church service ( Insight Express )
  • 17% of mobile users have shown a clerk in a store a picture of a product on their mobile phone
  • 45% of users check their mobile devices first thing in the morning ( Insight Express )
  • 1/3 mobile searches have local intent (The Kelsey Group)
  • 1/3 of all mobile users already actively engage with Web content on their mobile phones (comScore)
  • 53% of smartphone users routinely engage in mobile Web browsing activities
  • E-mail represents 41.6% of mobile Internet time for users in the United States ( Nielsen )
  • 86% of mobile internet users are using their device while watching TV
  • Average US mobile user spends 2.7 hours socializing per day on a mobile device

MOBILE ECOMMERCE

  • 8% of total eCommerce sales will come from mobile by 2014 ( ABI Research )
  • Mobile coupon users in North America increased more than tenfold in 2010. Triple-digit increases are expected in both 2011 and 2012. (Yankee Group)
  • $2.37 billion of mobile coupon transactions will take place in North America in 2013, up from $5 million in 2010. (Yankee Group)

APPS

  • Apple hosts more than 350,000 mobile apps in the Apple App Store
  • Apple offers more than 65,000 iPad apps
  • Currently more than 150,000 apps in the Android Market
  • There were 10.9 billion worldwide app downloads in 2010 (International Data Corp)

ADVERTISING

  • U.S. mobile advertising spend was estimated at $743.1 million in 2010 (eMarketer)
  • Display mobile advertising spend will reach $334.5 million in total ad spend by the end of 2011, up from $202.5 million in 2010 (eMarketer)
  • Spending for ads delivered via mobile apps in the U.S. will explode from $305 million in 2010 to $685 million in 2011 and more than $8 billion by 2015 (Borrell Associates)
  • Google currently dominates mobile search advertising, with an ad revenue market share of 91.4 percent.
  • 21% of Google’s largest advertisers have a mobile-optimized Web presence. (Google)
  • 47% of mobile application users say they click or tap on mobile ads by mistake more than they do on purpose. (Harris Interactive Survey)
  • Mobile search advertising spend will reach $295.1 million in 2011 (eMarketer)
  • Mobile video advertising spend will reach $50.8 million in 2011, up from $28.3 million in 2010 (eMarketer)
  • Mobile made up 3% of total online advertising budgets in 2010. This number will grow to 5% in 2011. (IDC)
  • Mobile advertising is four-to-five times more effective than online advertising (InsightExpress)
  • iPhone users are more likely to respond to a mobile Web ad than owners of other smartphones. (Luth Research on behalf of the Mobile Marketing Association)
  • For smartphone users, seeing a mobile ad triggers a response with 43% of consumers seeing an ad (Luth Research on behalf of the Mobile Marketing Association)

QR CODES

  • 65% of consumers have seen a QR code ( MGH )
  • 49% Of those respondents who had previously seen a QR code have used one ( MGH )
  • 72% of smartphone users would be likely to recall an ad featuring a QR code. ( MGH )
  • 35% of U.S. shoppers were interested in using QR codes as shopping tools (In-Store Marketing Institute conducted by Catapult and Ipsos OTX)
  • Among those who were identified as being interested in QR Codes, 87% responded with an interest in using QR codes to gain coupons, deals or discounts. (MGH)
  • 60% of those interested in using QR codes would use them to make a purchase. (MGH)

SMS / TEXT MESSAGING

  • SMS will make up 24% of total U.S. ad spend in 2014, down from 44 percent in 2010 (eMarketer)
  • Consumers worldwide will send more than 7 trillion SMS messages in 2011. (ABI Research)
  • 36% respond to ads within text alerts, while only 11 percent responded to display ads on mobile Web sites.
  • The US sends 187.7 billion text messages every month. ( CTIA )

VIDEO

  • Mobile video has higher viewer retention than online video, with 94 percent in the first 10 seconds compared to only 81 percent on the PC Internet. ( Rhythm NewMedia )
  • The number of U.S. mobile users who watch videos on their devices has increased more than 40 percent year-over-year in both the third and fourth quarters of 2010, ending the year at a grand total of almost 25 million people, according to a mobile video report from Nielsen
  • These consumers watched an average of four hours and 20 minutes of mobile video per month in both the third and fourth quarter of 2010, which equals a 33 percent and 20 percent year-over-year bump in each quarter ( Nielsen. )

TABLETS

  • 10.3 million tablet users in 2010 and that number is expected to reach 82.1 million by 2015 ( Yahoo Research )
  • Tablet sales will grow to 36% of U.S. PC sales, outselling notebooks/mini-PCs, which are expected to be 32% of overall PC sales ( Yahoo Research )
  • iPad users are open to advertising, especially if coupled with an interesting video (49 percent) or interactive features (46 percent) ( Yahoo Research )

SOCIAL MEDIA

  • 80 Million Twitter mobile users
  • 200 million Facebook users use the service on their mobile phone ( Facebook Blog )
  • 200 million YouTube views per day ( YouTube Blog )
  • Women aged 35 – 54 are the most active group in accessing social networks with mobile  ( Nielsen )
  • 30% of smartphone owners have accessed social networks via browser ( comScore )
  • Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device ( comScore )