Marketing-mobile.ca
Marketing-mobile.ca

Archive pour août 2011

août 18

C’est la conclusion d’une étude de Bell Média sur l’impact de l’utilisation du téléphone mobile sur les marques: découvrez-en les faits saillants.

L’emploi du téléphone mobile est étroitement lié à la notoriété d’une marque et à l’intention d’achat des utilisateurs, selon l’enquête. Ainsi, selon 82% des utilisateurs de téléphone mobile, l’emploi de leur appareil constitue une bonne façon d’en apprendre davantage sur des nouveaux produits ou des marques, et 80% affirment que les appareils peuvent les influencer à chercher de l’information sur un produit ou un service. Selon 71%, le téléphone mobile peut changer leur façon de percevoir un produit ou service, alors que 65% pourraient être influencés par leur appareil à acheter un produit ou un service.

« L’importance du téléphone mobile dans la vie quotidienne est bien établie,explique Jonathan Dunn, directeur adjoint, ventes et marketing mobile, de Bell Média Digital. Ce que ces résultats soulignent, c’est qu’il y a une occasion évidente pour les marques d’avoir un impact sur leurs indicateurs-clés en utilisant les téléphones mobiles et la publicité. Les attitudes des consommateurs sont plus positives à l’égard de la publicité mobile, près de 30% des utilisateurs ayant pu citer d’excellentes expériences avec des pubs mobiles. »

Plus de la moitié des participants avaient acheté leur téléphone au cours de la dernière année, et un taux de pénétration des téléphones intelligents de 56% a été observé dans l’échantillonnage.

Source: http://www2.infopresse.com/blogs/actualites/archive/2011/08/18/article-37981.aspx

août 16

Pas besoin d’aller sur l’Appstore pour consulter cette WebApp. Simplement visiter le site et le tour est joué!

aside magazine Trailer from aside magazine on Vimeo.

août 16

août 08

août 08

Here’s a big list of mobile stats that any marketer can use.

MOBILE USAGE

  • 303 million Americans reported that they own a mobile device (CTIA)
  • 96% of the U.S. Population owns a wireless device (CTIA)
  • 26.6% of U.S. households are mobile-only, meaning that they do not own a landline phone (CTIA)
  • 63.2 million Americans own a smartphone (comScore)
  • 50% of consumers ages 25-34 have smartphones (comScore)
  • 35% of smartphone users access the mobile Internet from their device (comScore)
  • Two-year growth (2008 – 2010) of more than 2,000 percent in mobile-ready web sites. (DotMobi)

CONSUMER BEHAVIOR

  • 82% of consumers have used their mobile phones in a store (Insight Express)
  • 55% percent in a doctor’s office or hospital (Insight Express)
  • 17% during a movie at the theater (Insight Express)
  • 14% while flying on a plane (Insight Express)
  • 7% percent during church service (Insight Express)
  • 17% of mobile users have shown a clerk in a store a picture of a product on their mobile phone
  • 45% of users check their mobile devices first thing in the morning (Insight Express)
  • 1/3 mobile searches have local intent (The Kelsey Group)
  • 1/3 of all mobile users already actively engage with Web content on their mobile phones (comScore)
  • 53% of smartphone users routinely engage in mobile Web browsing activities
  • E-mail represents 41.6% of mobile Internet time for users in the United States (Nielsen)
  • 86% of mobile internet users are using their device while watching TV
  • Average US mobile user spends 2.7 hours socializing per day on a mobile device

MOBILE ECOMMERCE

  • 8% of total eCommerce sales will come from mobile by 2014 (ABI Research)
  • Mobile coupon users in North America increased more than tenfold in 2010. Triple-digit increases are expected in both 2011 and 2012. (Yankee Group)
  • $2.37 billion of mobile coupon transactions will take place in North America in 2013, up from $5 million in 2010. (Yankee Group)

APPS

  • Apple hosts more than 350,000 mobile apps in the Apple App Store
  • Apple offers more than 65,000 iPad apps
  • Currently more than 150,000 apps in the Android Market
  • There were 10.9 billion worldwide app downloads in 2010 (International Data Corp)

ADVERTISING

  • U.S. mobile advertising spend was estimated at $743.1 million in 2010 (eMarketer)
  • Display mobile advertising spend will reach $334.5 million in total ad spend by the end of 2011, up from $202.5 million in 2010 (eMarketer)
  • Spending for ads delivered via mobile apps in the U.S. will explode from $305 million in 2010 to $685 million in 2011 and more than $8 billion by 2015 (Borrell Associates)
  • Google currently dominates mobile search advertising, with an ad revenue market share of 91.4 percent.
  • 21% of Google’s largest advertisers have a mobile-optimized Web presence. (Google)
  • 47% of mobile application users say they click or tap on mobile ads by mistake more than they do on purpose. (Harris Interactive Survey)
  • Mobile search advertising spend will reach $295.1 million in 2011 (eMarketer)
  • Mobile video advertising spend will reach $50.8 million in 2011, up from $28.3 million in 2010 (eMarketer)
  • Mobile made up 3% of total online advertising budgets in 2010. This number will grow to 5% in 2011. (IDC)
  • Mobile advertising is four-to-five times more effective than online advertising (InsightExpress)
  • iPhone users are more likely to respond to a mobile Web ad than owners of other smartphones. (Luth Research on behalf of the Mobile Marketing Association)
  • For smartphone users, seeing a mobile ad triggers a response with 43% of consumers seeing an ad (Luth Research on behalf of the Mobile Marketing Association)

QR CODES

  • 65% of consumers have seen a QR code (MGH)
  • 49% Of those respondents who had previously seen a QR code have used one (MGH)
  • 72% of smartphone users would be likely to recall an ad featuring a QR code. (MGH)
  • 35% of U.S. shoppers were interested in using QR codes as shopping tools (In-Store Marketing Institute conducted by Catapult and Ipsos OTX)
  • Among those who were identified as being interested in QR Codes, 87% responded with an interest in using QR codes to gain coupons, deals or discounts. (MGH)
  • 60% of those interested in using QR codes would use them to make a purchase. (MGH)

SMS / TEXT MESSAGING

  • SMS will make up 24% of total U.S. ad spend in 2014, down from 44 percent in 2010 (eMarketer)
  • Consumers worldwide will send more than 7 trillion SMS messages in 2011. (ABI Research)
  • 36% respond to ads within text alerts, while only 11 percent responded to display ads on mobile Web sites.
  • The US sends 187.7 billion text messages every month. (CTIA)

VIDEO

  • Mobile video has higher viewer retention than online video, with 94 percent in the first 10 seconds compared to only 81 percent on the PC Internet. (Rhythm NewMedia)
  • The number of U.S. mobile users who watch videos on their devices has increased more than 40 percent year-over-year in both the third and fourth quarters of 2010, ending the year at a grand total of almost 25 million people, according to a mobile video report fromNielsen
  • These consumers watched an average of four hours and 20 minutes of mobile video per month in both the third and fourth quarter of 2010, which equals a 33 percent and 20 percent year-over-year bump in each quarter (Nielsen.)

TABLETS

  • 10.3 million tablet users in 2010 and that number is expected to reach 82.1 million by 2015 (Yahoo Research)
  • Tablet sales will grow to 36% of U.S. PC sales, outselling notebooks/mini-PCs, which are expected to be 32% of overall PC sales (Yahoo Research)
  • iPad users are open to advertising, especially if coupled with an interesting video (49 percent) or interactive features (46 percent) (Yahoo Research)

SOCIAL MEDIA

  • 80 Million Twitter mobile users
  • 200 million Facebook users use the service on their mobile phone (Facebook Blog)
  • 200 million YouTube views per day (YouTube Blog)
  • Women aged 35 – 54 are the most active group in accessing social networks with mobile  (Nielsen)
  • 30% of smartphone owners have accessed social networks via browser (comScore)
  • Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device (comScore)