Un signe des temps où l’INTERNET MOBILE surpasse l’INTERNET SUR PC. Septembre 2009, le site internet mobile de la chaîne spécialisé ESPN à un traffic plus important que sur leur site traditionnel:

NEW YORK – At the IAB MIXX conference to kick of Advertising Week, ESPN said that its mobile traffic surpasses its PC traffic at times and in response it is continuing to expand its mobile initiatives.

ESPN said that its mission is to serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played, and for 2010 it plans to add tweeted, texted, blogged, chatted, shared, updated or alerted. Also during the IAB workshop, ESPN announced that it has launched its newest application for iPhone and iPod touch, ESPN Radio, and that it is running a text-to-win promotion with AT&T.

“I think we are evolving into a mobile applications world, which offers much more personalization, and we’re moving towards more paid content in mobile,” said John Kosner, senior vice president and general manager of digital media at ESPN, Bristol, CT. “We take it for granted that content is free on Web sites, but I think you’ll see something different evolve on mobile.

All season on ESPN Mobile, college football fans can watch highlights, news, analysis, features and segments from College Football Live and ESPN’s College GameDay.

ESPN has a mobile Web experience that is customized for 30 different handsets, including BlackBerry and iPhone.

On the mobile Web, ESPN has 9 million unique visitors every month.

“Live is about wherever you want it, including mobile, where we’re starting to see weekend trends when mobile traffic is surpassing Web traffic,” said Lisa Valentino, vice president of digital and mobile advertising sales at ESPN, Bristol, CT.

During the recent NCAA football game pitting the Ohio St. Buckeyes versus the USC Trojans, 10.3 million fans watched the game on ESPN, while the college football portal on ESPN’s mobile site got 21.2 million page views.

That was an increase of 145 percent from a year ago.

“Especially on weekends and evenings, mobile is a must-have for fans,” Ms. Valentino said. “Whether through iPhone apps, the mobile Web or video, ESPN has to have a presence on mobile.

“It’s a younger, more diverse audience on mobile,” she said. “It’s the most powerful and personal device because it’s always on and always on you.”

ESPN Mobile, AT&T let sports fans text-to-win
ESPN Mobile and AT&T are running an SMS promotion giving a sports fan the opportunity to have a dream game room.

Between Sept. 21 and Nov. 28, fans can text the keyword FAN to the short code 345345 for the chance to win a game room designed by ESPN.

The room will include everything a college football fan would need to watch games in style, including a 46-inch HD TV, surround sound, recliners, a popcorn machine, a grill and an ESPN game table and Ultimate Remote.

In addition to the grand prize, 20 winners will receive new Samsung Solstice mobile phones.

Source: Mobilemarketer.com

Cet article a été publié le Lundi 2 novembre 2009 à 11 h 36 et est classé dans Général , Site mobile , SMS/MMS . Vous pouvez en suivre les commentaires par le biais du flux RSS 2.0 . Vous pouvez laisser un commentaire , ou faire un trackback depuis votre propre site.